W London


Located in Soho, every main attraction in central London orbits this luxe landmark hotel within walking distance. It's a pedestrian's paradise for shopping, food and entertainment. Everything from Leicester Square to Carnaby Street and Covent Garden is a love letter to your hedonistic heart.

EXCLUSIVE AMENITY:

  • Complimentary daily breakfast for two guests per bedroom
  • Complimentary Wi-Fi
  • Priority for complimentary room upgrade
  • Priority for early check-in / late check-out
  • Unique Welcome Amenity

Affluent Traveler Collection (ATC) Program Amenities are applicable to new reservations booked through an ATC advisor, subject to the rate booked, availability, and any terms and conditions advised at time of booking. Until a booking is confirmed, availability and terms are subject to change without notice. Room Upgrades, Early Check-in, and Late Check-out are subject to availability. $100USD-valued Special Amenity and Breakfast Amenity parameters (i.e. type and/or applicable venue) vary by property. Amenities have no cash value and may not be applied to room rate, taxes or resort fees. Additional terms and conditions may apply. Contact an ATC advisor for more details and to make a reservation.

Upgrade subject to availability. Click here for complete terms and conditions..


Plugged into the pulse of London’s energetic social scene, this is where louder-than-life Soho mixes with the glitzy West End. Tune in to a contradictory lifestyle of RETOX/DETOX in one of the newly renovated guestrooms or suites, suited and booted in playful design and showcasing the latest in-room technology courtesy of Digivalet. The first hotel in the UK to implement one of the most advanced tablet-based systems in the industry, allowing you to personalize your stay from check-in to check-out. Mix and mingle at the destination bar, The Perception, with a bold F&B offering and innovative cocktails or energize at FIT with the ultimate recharge at the hotel’s urban oasis, AWAY® Spa. 

Nestle yourself in one of our 192 luxury guest rooms or suites with a sleek and stylish interior. Each space features wall-to-wall mirrors, work desks, and playful design features from local artist Jack Irving. Refresh under rainforest showers and crash on the sleep-easy signature W beds in your extra fluffy bathrobes. Mind the umbrella in your closet—you're in London, after all.